Spartan Race
Spartan Race
Spartan
Race
Client Adida's Spartan Race
Agency Self-Initiated
Role Art Direction, Design, Branding
A Motivated Rebrand
A Tough Rebrand
The Spartan Race is among many endurance events out there. However, this obstacle race in particular stands apart from the rest because these athletes adhere to a code and mindset of a Spartan warrior when it comes to training and performing. The participants are of a higher caliber. They are methodical, driven, and extremely devoted to the beast that is the obstacle course. These Spartan's train year-round, day-in, day-out for their moment. We wanted to give them their moment by elevating the brand and what it represents.
The new Spartan Race is the calm before the storm. It's the moments off the course that this refresh embodies. It's the aftermath of training and participating. Spartan Race is now stoic, well-oiled, and is made of sweat and blood.
The Spartan Race is among many endurance events out there. However, this obstacle race in particular stands apart from the rest because these athletes adhere to a code and mindset of a Spartan warrior when it comes to training and performing. The participants are of a higher caliber. They are methodical, driven, and extremely devoted to the beast that is the obstacle course. These Spartan's train year-round, day-in, day-out for their moment. We wanted to give them their moment by elevating the brand and what it represents.
The new Spartan Race is the calm before the storm. It's the moments off the course that this refresh embodies. It's the aftermath of training and participating. Spartan Race is now stoic, well-oiled, and is made of sweat and blood.